Tag Archives: pharmaceutical

Four Corners Big Vitamins exposé: cuts both ways

One ABC report examines ‘Big Vitamins’ marketing techniques, as another exposes Big Pharma. Same coin. Both sides need exposing. Continue reading

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Why ‘medicine for the rich’ is sometimes inevitable

High-cost pharmaceuticals imported by the rich? Sorry, that’s life. Continue reading

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With Obamacare gone, how will Trumpcare affect US health?

The richest health industry in the world woke this morning with a feeling of ‘what just happened?’ Continue reading

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Pharma targeting nurses for ‘education’

Big Pharma shifts focus onto nurses. It’s marketing money well spent. Continue reading

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Deprescribing: a fancy word for ceasing?

What’s old is new again. Hipster beards are so in, they’re out, and where we used to simply cease medications—we now deprescribe them. Continue reading

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Paracetamol and pregnancy: what’s the fuss?

Today’s health news is all about whether taking paracetamol (Panadol, Tylenol) while pregnant may cause ADHD. What did yesterday’s study actually show? Continue reading

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Pharmacy business model: consumers at risk

Q. “Are patients confused when non-evidence based therapies are sold alongside prescription medicines?”
A. “Yes.” Continue reading

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Does high antibiotic use prevent serious complications?

A BMJ article yesterday provided strong evidence that doctors who prescribe antibiotics at high rates for respiratory tract infections are not, in fact, protecting their patients from serious bacterial complications such as meningitis. This finding negates the ‘patient safety’ claim repeatedly pulled out … Continue reading

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World’s best video animation about pharmacists in GP-land

Disclaimer; my claim of ‘world’s best’ relies heavily on the supposition that this is also the ‘world’s only’ such video animation. It introduces the novel concept of embedding a pharmacist within a general practice (in addition to the pharmacy business owner down the road). … Continue reading

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Calling all hospitals: reduce Pharma marketing

My 2014 No Advertising Please campaign, while aimed at all doctors, ended up impacting mainly on GPs. The pledge not to see drug reps is more easily fulfilled when one is in autonomous, private medical practice. However, it is equally important that prescribers working … Continue reading

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