Tag Archives: marketing

Four Corners Big Vitamins exposé: cuts both ways

One ABC report examines ‘Big Vitamins’ marketing techniques, as another exposes Big Pharma. Same coin. Both sides need exposing. Continue reading

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GP Sceptics podcast 8: Marketing

Having trouble ‘selling’ lifestyle modification to your patients? Turns out that doctors can learn a lot from marketers, the sales experts. Continue reading

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