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Recent Posts
- Every disease has its queuer
- Australia’s best doctor comes in from the bush
- Tiwi GP – I can run, but can’t hide
- Coleman’s guide to poisoning and the dark arts
- Bad Habits
- Avoiding doctors like the plague
- Podcast 14: Alcohol-related harm in general practice
- Managing diabetes is not all about expensive medication
- My perfect medical statistics day
- GP Sceptics podcast 13: Nurses’ conflicts-of-interest
- A textbook case walked into the room
- Vitamins: mostly harmless, mostly profitable
- Post-truth therapy: alternative medicine with alternative facts
- Drug seeker basted me like a turkey
- 48-second GP consultations
- ‘Junior’ doctors: what’s in a label?
- GP Sceptics podcast 12: Doctors’ resilience
- GP Sceptics podcast 11: Medically Unexplained Symptoms
- How to measure med student empathy
- The Fed endures, and so must we
- Tamiflu: an expensive lesson in panic stockpiling
- GP Sceptics podcast 10: GPs at the Deep End
- Pain clinics: how did such a fresh idea turn sour?
- Not just a GP – I’m your specialist in uncertainty
- GP Sceptics podcast 9: The Environment
- Let’s celebrate the bolt-cutter surgeon
- Greater transparency on specialist fees: a no-brainer
- Four Corners Big Vitamins exposé: cuts both ways
- Five reasons why I’d still encourage my child to do medicine
- GP Sceptics podcast 8: Marketing
- Google Health Cards: the first test drive
- GP sceptics podcast 7: EBM Hijacked!
- Does the weather affect our joints?
- GP Sceptics podcast 6: Obesity – Christmas edition
- Anne Deveson, who destigmatised schizophrenia
- Why ‘medicine for the rich’ is sometimes inevitable
- GP Sceptics podcast 5: Lyme disease…don’t get sold a lemon
- GP Sceptics podcast 4: Addiction
- Homeopathy: US mandates ‘No evidence’ labels
- With Obamacare gone, how will Trumpcare affect US health?
Tag Archives: marketing
Vitamins: mostly harmless, mostly profitable
I’m beginning to suspect a connection between mostly harmless and mostly useless. Continue reading
Posted in medical writing
Tagged complementary medicine, GP, marketing, pharmaceutical, sceptic, vitamins
1 Comment
Four Corners Big Vitamins exposé: cuts both ways
One ABC report examines ‘Big Vitamins’ marketing techniques, as another exposes Big Pharma. Same coin. Both sides need exposing. Continue reading
Posted in medical writing
Tagged #FOAMed, advertising, marketing, Medical Observer, pharmaceutical, pharmacy, transparency, vitamins
7 Comments
GP Sceptics podcast 8: Marketing
Having trouble ‘selling’ lifestyle modification to your patients? Turns out that doctors can learn a lot from marketers, the sales experts. Continue reading
Posted in podcast
Tagged #FOAM4GP, #FOAMed, GP Sceptic, marketing, podcast, sceptic, skeptic
3 Comments
drjustincoleman 