Pharmaceutical companies are increasingly targeting nurses when it comes to industry-sponsored events.
Although nurse-only events are still uncommon (5% of all events), nearly twice as many pharma-sponsored events in Australia now have nurses present than have GPs.
Research by the University of Sydney, published in JAMA Internal Medicine today, examined four years of industry-sponsored events to 2015. A total of 116,485 events were reported by pharmaceutical companies who were members of Medicines Australia.
Nurses were present at 40% of all events, GPs at 21%, while specialist physicians came in top, at 69%.
Of events aimed at a single profession, 5% included only nurses, 9% only GPs, and 18% only specialists.
Nurse-only events were decidedly cheaper for the sponsors: The per-person cost was only 39% of the amount spent at doctor-only events. Events where nurses were present were significantly less likely to include a served dinner, or to be held overseas.
So, why is money being spent on nurses, at two in five events? Continue reading