The first part of the RACGP GP13 workshop in Darwin looked at tweeting for doctors and other health professionals.
For those with attention spans longer than 140 characters, let’s have a look at blogging.
Or, in twitter lingo:
The journalistic principals involve Five Ws and an H, so let’s divide up this wwwwwhorkshop thus:
Institutions: BMJ blogs
Groups of like-minded people: Social Media GP
GP Practices: Birkenhead Medical Centre
GP Practices with opinions: Dr Edwin Kruys Doctor’s Bag
Doctors with special interests: Dr Tim Senior AMS Supertwision
INFORMATION about; your practice; your interests; patient education; handy links.
COMMUNICATION about; news; calendar of events; new research; updates.
CONVERSATION about; opinion; humour; medical politics or education; articles
Ideal frequency? A bit more often than you will actually do it!
Better to do short blog fortnightly than comprehensive blog 3-monthly.
Short on time? Become a node for other people’s blogs and articles. RSS & Twitter feeds.
Publicise your special medical interests
Patient trust, patient education
Become a writer
- We read 25% slower on a screen
- Lots of white space
- Short sentences, short paragraphs, (usually) short blogs
- Bullet points, lists, ‘top 5’
- Blogging is a conversation; don’t do all the work yourself
- Comments are crucial; moderate out the nutters but allow contrary opinion
- Make it easy to share, use hyperlinks, share buttons
Australasian Medical Writers Association AMWA
Renee Barnes Effective Blogging for Medical Writers
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