Disclaimer; my claim of ‘world’s best’ relies heavily on the supposition that this is also the ‘world’s only’ such video animation.
It introduces the novel concept of embedding a pharmacist within a general practice (in addition to the pharmacy business owner down the road). This in-house pharmacist would consult from the GP’s rooms, and would not sell or dispense medications.
Besides the obvious benefits to patients in terms of fewer medication errors and misadventures, the appeal to me is that the in-house pharmacist has no conflict of interest.
Because they are non-dispensing, there is no gain or loss to them whether a patient takes one more pill or one less. If a vitamin is of no use to you, they’ll say so. These pharmacists don’t have anything to sell – their role is to advise, educate and oversee.
My video was commissioned by academic pharmacists Debbie Rigby and Chris Freeman, and launched at their AACP Consultant Pharmacy annual conference last weekend.
They tell me that around 25 Australian general practices currently have in-house pharmacists.
Let’s get more.