Most conference presentations wash over my spongiform brain and swish straight down the drain. But one presentation at last month’s Australasian Medical Writers Association conference (forgive the plug) stuck in my mind, almost as if something had sealed up my brain drain (perhaps another plug?)
It was UNSW psychologist Jason Mazanov discussing performance enhancement in sport. He began with a fascinating thought experiment: ‘Imagine there was a drug that improved your performance as a doctor by 20 percent. Would you take it?’
Well yes, obviously, especially if it involved a double-shot macchiato delivery system. Late on a Friday, 20 percent would be conservative.
But then Mazanov asked whether, if it resulted in the same improvement permanently, we would choose to have a brain operation. His point was we don’t baulk at enhancement per se, but draw a line when it comes to the method. And everyone’s line is different.
NAP launch, 11 Oct, Adelaide
Pic by Stuart Anderson
In the three weeks since first appearing on the 7.30 Report, the No Advertising Please campaign has gained substantial media interest, reaching the shores of the US and UK. (Updates 28 Oct in red)
Below are links to all the TV, radio, print and video news I could find. I have included a couple of ‘double ups’ in major newspapers, but have otherwise ignored syndication and blog mentions. Some of the pharmaceutical media articles require log-in.
The NAP website. Web designer and webmaster David Townsend. Content: Justin Coleman and 24 other NAPsters.
ABC 7.30 Report, Tracy Bowden.
Radio National with Fran Kelly (minutes 26 – 32) Justin Coleman
4BC radio w Michael & Clare, Justin Coleman
Radio Adelaide 101.5 fm w Angus Randall, Jon Jureidini
Justin Coleman was also interviewed on Sydney 702 ABC, Darwin 105.7 ABC, Sydney 2GB, Sydney 2UE
Jon Jureidini was interviewed on Adelaide 891 ABC
MJA Insight, Ray Moynihan. No to marketing.
BMJ, Amy Coopes. Australian campaign aims to stop visits from drug representatives. BMJ 2014;349:g6183
Croakey.com, Justin Coleman. New campaign urges doctors to stop seeing drug reps.
Guardian, Melissa Davey. Australian doctors to ban drug company reps from visiting surgeries.
Sydney Morning Herald, Harriet Alexander. Rebel doctor group calls for ban on drug reps.
Tonight the ABC’s 7.30 report will feature an idea I dreamt up six months ago, called ‘No Advertising Please’.
Twenty five enthusiastic doctors and health advocates from around Australia have put together a campaign we are proud of.
As readers of this blog will know, I believe that patients’ interests are best served if doctors distance their clinical decisions from the influences of marketing and advertising. Medications are a vital tool for doctors, and pharmaceutical companies have every right to try to maximise their profits – clearly this will involve advertising.
However, doctors have a duty of care to their patients to ensure that their prescribing choice is based on the best available evidence, and on their knowledge of the particular patient circumstances. This choice should not be influenced by which pharmaceutical sales rep happens to have visited the doctor’s surgery in the past month.
The ‘No Advertising Please’ campaign asks doctors to consider the evidence – which we lay out in detail – that seeing drug reps does directly influence prescribing decisions, and that those decisions tend, on average, to be less appropriate as a result of marketing.
The delightful Aussie colloquialism ‘sickie’ can describe both the person who is sick, and the time taken off work to allow said sickness to flourish to its full potential.
Unfathomably, many employers still require a certificate even for one or two days out of the cell.
Diagnosing such brief, self-limiting illnesses relies entirely on the history anyway, so in effect the poor patient has waited 45 minutes tell you “I was unable to attend work from TUESDAY to WEDNESDAY due to a medical condition.”
This completes the only known consultation where the one sentence covers all four components—presenting complaint, history, diagnosis and management. I usually cut-and-paste x4, and hope Medicare doesn’t audit my notes.
Released by NPS MedicineWise today, I host six short videos that discuss why doctors should think twice before ordering the blood test (PSA) that screens for prostate cancer.
It sounds like a simple, sensible thing for the GP to do – or for a bloke to request – but in fact, it can cause more harm than good.
How could PSA testing actually be dangerous? Watch and find out.
To consume (v)
I have always thought negatively of the word consume. I blame the Oxford English Dictionary (OED), whose first two definitions are; destroy or expend and; spend wastefully. The OED knows both interpretations all too well – no edition of the world’s finest dictionary has ever made a profit in its 135 year history.
OED business manager memo to his 80 lexicographers:
Pls stop consuming (spending wastefully) my budget. U R consumed (destroyed & expended) by time-consuming word research. Simply look up all the words in a dictionary – duh!
The lexicographers, who have the lowest job transferability of any known profession, would be impeccably polite in their replies, concealing their vitriol behind scathing insertions of the word sic.
The negative connotations of consume don’t stop there. Even scrolling down to the ‘eat’ definition inspires visions of gluttony or its opposite extreme: that bland soup, consommé, watery enough to serve to homeopaths.
Fifteen years ago I wrote an article about the waiting room at the Geelong Hospital Emergency Department, noting that a higher proportion of Geelong residents visited it than any other small room in that entire city. Back then it was pretty low-key: rows of bland plastic chairs, and even the pot plant looked unwell. Triage category four unless someone had thought to rehydrate it with a litre of fluid.
The room was designed for a single purpose, at which it excelled: waiting. More people died of boredom than infection, with the risk of MRSA overshadowed by that of hospital-acquired catatonia. Unless the four-hour rule has paid dividends, a couple of patients will probably still be waiting for me. I told them I’d see them after my break, but we took generously long lunches back in ’99. They call me Godot. Continue reading
5 + 2 = $7
Australian Doctor asked me today if they could publish my thoughts on the $7 co-payment. I have dark thoughts.
Apologies in advance to my medical specialist friends. It’s not your fault.
Imagine yourself in charge of Australia’s health budget – heaven forbid! On your desk are two cash-filled buckets, marked ‘primary care’ and ‘specialist/hospital care’. Your job is to remove some money from one or the other bucket, to be spent elsewhere. Unrestrained by short-term political gain and beholden to no interest groups (we are only imagining), your decision requires going back to basics. Continue reading
Quinoa by Julia (I Believe I Can Fry)
I just don’t have the appetite for diets. Or, more specifically, for taking a diet history. The sort of thing my health service’s dietitian does ten times daily—bless her, and all her thin colleagues.
Honestly, if the patient’s answer to my first question is ‘Weet-Bix’, I just let the rest slide. I already know they will either score better than their doctor (by definition: a balanced diet) or are lying. In fact, the main purpose of the Coleman four-question diet history is to weed out the liars and move on to something else I’m better at. Continue reading